The Wake is designed for men who carry real responsibility—entrepreneurs, executives, business owners, husbands, fathers, and leaders in their communities—who know something is shaping them beneath the surface and are ready to confront it. This is not for men seeking motivation or relief; it’s for those willing to take ownership of every area of life.

Most leadership events focus on skills, tactics, or inspiration. The Wake begins deeper—at belief. We address what is ordering your decisions before moving to how you lead, because lasting change only occurs when belief and action are aligned. This approach has produced clear, measurable shifts for every man who has committed to the work, making The Wake unlike any other leadership training on the market—formative, demanding, and effective.

You will examine the beliefs, assumptions, and patterns shaping your leadership—often unconsciously—and bring them into alignment with conviction and responsibility. This work unfolds through intense introspection, physical challenge, classroom teaching, and collaborative feedback with other participants and coaches, all grounded in real decisions across faith, family, body, and business.

Men leave with greater clarity, internal alignment, and a renewed sense of responsibility. This shows up practically as deeper intimacy in their marriages, stronger presence and connection with their children, improved integration between work and life, greater confidence to lead decisively where responsibility had been deferred—and a move from isolation into the gift of committed brotherhood and community.

Highly practical. The Wake is designed so insight immediately translates into action. Men leave with clarity around specific decisions, reordered priorities, and concrete next steps across faith, family, body, and business. Because the work addresses belief first, the changes that follow are not short-lived—they are sustainable and embodied in daily leadership at home, at work, and in relationships.

Men who attend The Wake are serious about responsibility and growth. They are entrepreneurs, executives, business owners, husbands, and fathers who value depth over noise and formation over performance. They are thoughtful, disciplined, and willing to be challenged — men who are not looking to be rescued, but to be sharpened alongside others who take leadership seriously.

Faith is foundational to The Wake and central to the mission of I Must Stand - To call leaders to take territory for the Kingdom of God by asserting new possibilities. We submit every area of life to Christ’s authority—not as a spiritual exercise, but so that His Kingdom might be made visible through ordered leadership. Scripture, prayer, and theological reflection shape the work, guiding belief and action across faith, family, body, and business.

The Wake is not an endpoint—it is an initiation into ongoing formation and responsibility. Men leave with clear next steps and the opportunity to continue the work through coaching, community, and further training within I Must Stand, including The Courageous Collective. The aim is sustained formation, accountability, and faithful leadership over time—not a momentary experience, but a life ordered for lasting Kingdom impact.